Solutions
We help our customers meet their resource management goals by providing consulting, sourcing, customer care, reporting, and other customized services.

What does a so-called "waste" company do in a world where its customers want and need to waste less? Casella's Resource Solutions team exists to answer this question.

Our Resource Solutions team collaborates in the space between our largest, most sophisticated customers and our talented local sales and operating teams. Together, we deliver safe, reliable, and practical solutions that meet today’s needs and yield immediate customer value, while simultaneously designing and delivering tomorrow’s sustainable resource management solutions.

Customer Resource Solutions
Customers in the industrial, institutional, municipal, and retail sectors are the most likely to seek the services of our Resource Solutions team. Here are the types of services we provide in each of these four sectors.
Industrial
Manufacturers have been pursuing waste reduction for decades and are often the farthest along in their journey to reduce and even eliminate waste. They tend to be motivated by process efficiency and cost minimization imperatives, and a need to meet and exceed environmental sustainability targets without distracting from their core business. They have disciplined and well-trained employees and exercise a relatively high degree of control over what enters and exits their plants. Most importantly, the unique waste streams they produce are not suited for traditional blue bin recycling programs, but through professional management, can yield substantial value. See the Lebanon ARC example below that shows how we do this with our innovative ARC™ approach.
Institutional
Colleges, universities, and hospitals have some of the most ambitious aspirations for sustainable resource management, but also face some of the most complex barriers to change. They support diverse services ranging from dining halls to research laboratories and tend to be compartmentalized into relatively isolated departments. Four-year schools, by definition, have annual turnover rates of 25% and require extra training. Much of the material flowing through campus is purchased through a centralized procurement office, but much is also imported by students and visitors. For these reasons and more, successful resource management in these settings requires much more than placing out a bunch of recycling bins.
Municipal
Many cities, towns, and villages are working to reduce waste and increase their residents' recycling. Some have announced quantitative targets. The challenges they face include weak channels of communication with residents, along with turnover and language barriers. Unlike factories, municipalities have essentially no control over the types of materials their residents purchase and discard, so their services must support traditional curbside recycling as well as bulky items, household hazardous waste, yard debris, food waste, and more. Meeting ambitious resource management goals requires overcoming all of these barriers.
Retail
Multi-location groceries, restaurants, and other retailers are uniquely positioned to pursue ambitious waste reduction goals. They can quickly share innovations and best practices from one area to another, and they can leverage friendly competition through benchmarking among locations. Barriers to change can include employee turnover, language differences, and organizational complexity within corporate and franchise hierarchies.

Aggregation & Recovery Collaboratives

On their journey to zero waste, many of our customers have reached a point where the path gets steeper. They are recycling their cardboard, metal, and other "traditional" recyclables. They have programs in place for food waste. The dominant streams in their waste dumpsters are now items like plastic tubing, wooden reels, film plastics, packaged food and beverages, label backing, and more. What fills their dumpsters today is a miscellany of stuff that is unique to their business, with no off-the-shelf recovery solution.

This lack of easy solutions often doesn’t reflect a lack of recovery value. In fact, many of these items may be quite valuable when in the right quantities and in the right place. To capture these materials, we have begun developing and deploying Aggregation & Recovery Collaboratives (ARC™), through which local organizations come together to establish practical resource recovery operations tailored to their unique needs.

We established our first ARC in Lebanon, NH, with Hypertherm, a manufacturer of industrial cutting systems. The operation, detailed in the side bar to the right, has helped to increase that company’s recycling rate from 43% to over 97%, while also serving others throughout the region.

Benefits

ARCs enable innovative recovery solutions through risk- and reward-sharing, aggregation and densification technologies, and efficient access to reuse and recycling markets. The model can be replicated in any geography, and tailored to handle any combination of materials, allowing for the recovery of numerous items that were previously considered “unrecoverable.” Although these items are often lightweight, they have high embedded energy, carbon, and other resource value, and are highly worthwhile to recover.

Business Model

ARCs have an innovative, yet flexible, business model built around aligned incentives, modular equipment, and revenue transparency. The scope extends from point-of-generation through to commodity marketing. The specifics of property ownership, revenue sharing, and contractual relationships are established on a case-by-case basis. The approach resists "technology for the sake of technology" and focuses instead on practical problem-solving and a “get the job done” attitude.

Innovative Partnerships

Establishing a successful ARC requires very close collaboration and a pioneering spirit among the partnering stakeholders. Casella brings expertise in logistics, handling, processing equipment, and commodity markets. Generator partners bring a commitment to waste reduction, volumes of recyclable items, and in some cases, tangible assets such as equipment, vehicles, or warehouse space. Most importantly, all partners contribute a willingness to work together to create enduring solutions to serve their unique local materials recovery needs.

Resource Management Services
Our Resource Solutions team delivers a full menu of specialized resource management services, that are essential to helping customers meet their resource management goals:
  • Sourcing and Logistics:
    With a growing network of over 700 qualified vendors, we can collect, transport, process, and recover hundreds of unique commodities and materials.
  • Chain of Custody Services:
    To protect our customers’ brands and reputations, we are equipped to track the movement and certify the destruction of non-salable, off-spec, and expired goods.
  • Commodity Management:
    With substantial tonnage under management, we have commodity market expertise and unique access to primary mills, secondary processors, and brokers.
  • On-Site and Supply Chain Services:
    Effective resource management begins long before material hits the loading dock, so we regularly hire staff to work right inside customer operations to manage materials with a focus on protecting product quality and value.
  • Multi-Site and Large Account Management:
    With professional management, coordination, and benchmarking, we help retail chains and institutional campuses achieve ambitious goals.
  • Sustainability Consulting and Continuous Improvement:
    We provide consultative and ongoing support to help customers understand their impact, evaluate options, manage change, and achieve their goals.
  • Innovative Technologies and Solutions:
    We closely monitor the technological developments in our industry and in related fields. We pilot promising solutions and match them with customers.
Putting the Pieces Together
As described at the beginning of this report, creating a circular economy requires matching innovative Resource Solutions with the smart resource renewal goals of our customers. Here are a couple examples. Visit casella.com/your-business for more case studies.
Case Study: UMass Lowell Tsongas Center – Lowell, MA
Goal:
Reduce waste, educate students, engage community at the UML Tsongas Center Stadium
Solutions:
  • Stadium Recycling: The 7,800-seat capacity Tsongas Center hosts dozens of major campus and community events throughout the year. Casella worked with the facility to establish a highly-effective recycling program that captures recycling from these events while simultaneously educating the student body and broader community.
  • Food Waste Recovery: The Tsongas kitchen serves stadium events and is a major campus catering hub. Casella helped the arena establish a successful tote-based food waste recovery program. Demonstrating its commitment to innovation, beginning in the fall of 2018, UML will become the first college in the northeast to use Grind2Energy technology to divert its food waste to nearby on-farm digesters for renewable energy and fertilizer production.
Result:

The Tsongas Center now recovers nearly 80 tons of recyclables and food waste from its disposal stream each year, setting a bold example for the surrounding community and other universities.

Case Study: Hamilton and Wenham, MA
Goal:
Maximize recycling and recovery of organic waste
Solutions:
  • Casella provides weekly three-bin service (trash, recycling, and food waste) to the 4,000+ residents of the Towns of Hamilton and Wenham. Food waste is collected in 12-gallon carts and delivered to a local farm composter.
  • The Towns arrange for residents to receive finished compost for their gardens.
Result:

The Towns reduce their disposal costs, achieve recycling rates of around 50%, and demonstrate a viable model for a three-bin municipal waste and recycling program.

Sustainable Enterprise Solutions
In collaboration with our most progressive customers, we are developing and refining the cutting-edge services that will one day become the norm for all customers. In this way, our Resource Solutions team is an essential part of Casella’s engine for innovation, development, and growth. To ensure that the company is prepared to deliver the sustainable resource management services that customers increasingly demand, the Solutions team works closely with all Casella operating divisions, helping to advance:

An Integrated Sales Strategy:

To deliver a holistic suite of resource management solutions to our customers, we are modernizing our sales approach, providing training pathways, leveraging customer relationship management technology, and building our digital presence.

Sustainability and innovation

With more customers striving to reduce or eliminate waste, new technologies emerge daily. We help our customers and our divisions evaluate these systems to see what works and what doesn’t, and we help them innovate new solutions of their own.

A Coordinated Engagement Strategy:

Our divisions engage closely with their communities, supporting countless local events and organizations. Through coordination, corporate matching, and more, we are linking local values to corporate resources, and amplifying their impact.

The Lebanon ARC
Location: Lebanon, NH
Square footage: 5,000
Equipment: Balers, scales, and a plastics grinder
Staff: Two full-time Casella employees
Materials Handled: >50 tons per month of loose, baled, super-sacked or ground film plastics, rigid plastics, plastic tubing and hosing, plastic and wooden reels, label backing, cardboard, metal, and other unique hard-to-recycle items
Customers/Industries served: Hypertherm, plastic molders, food manufacturers, healthcare, printing, and other regional businesses
Business model: 90-day baseline and program initiation, access to warehouse space, royalty payments, and aligned partnership milestones and goals.
"We are partners with Casella because they understand the multi-layered approach we have for resource management and reducing our waste." - Jenny Levy, VP, People, Community & Environment Hypertherm
The Resource Renewal Journey
Resource Solutions customers pursue and achieve far more than a simplistic "diversion" target. Through a process of continuous improvement, they use our services to advance both quantity and quality in their recycling efforts, while creating value for their organizations.
Learn more about our Sustainability Initiatives
Capturing value from waste through innovative resource solutions.
Our comprehensive Resource Solutions enable us to apply our knowledge and experience in recycling, collection, organics, energy and landfills to create economic and environmental value for our customers and our communities. Click here to download the PDF version of our 2018 Sustainability Report
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