Effective Date: December 4, 2024
Casella Waste Systems, Inc. (“Casella,” “we,” “us” or “our”) recognizes the importance of protecting the privacy of our online visitors. The following privacy policy (“Privacy Policy”) is the way we handle information learned about you from your visits to our websites available at www.casella.com, www.local.casella.com, www.williwaste.com, www.whitetaildisposal.com, and other websites and mobile applications we operate from which you are accessing this Privacy Policy (collectively, the “Site”).
PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you interact with us, including when you submit information to or through the Site or when you use the Site, you accept the terms of this Privacy Policy and our Terms of Use, and consent to our collection, use, disclosure, and retention of your information as described in this Privacy Policy.
1. Information Collected
Personal Information
Casella collects personal information from you, which may include the following:
- Name
- Address
- Email address
- Telephone number
- Date of birth
- Company name
- Account number
- Zip code
- Login information (e.g., username and password)
- Payment information
- Any information you may provide when you contact us through the Site.
This information is collected when you register an account with us, use the Site to make a payment, or contact us through the Site.
We may combine your personal information with information we receive about you from other sources, such as our service providers.
Information Collected Automatically
In addition, information about your computer hardware and software is automatically collected by Casella when you use the Site. This information may include:
- IP address
- Browser type
- Operating system type
- Device type
- Language preferences
- Access times and dates
- Geographic location
- Referring website addresses
- Aggregated demographic and statistical information, such as age and gender
- Other technical information such as protocol status and substatus, bytes sent and received, and server information.
We may also collect information regarding traffic patterns, the actions taken on our Site, including your clickstream and your interactions with the Site and our advertisements. This information is used by us for our business purposes, including for the operation and improvement of the Site, for technical troubleshooting, to maintain quality of the Site and to provide general statistics regarding use of the Site. We may also receive similar data from our digital analytics and advertising service providers.
Cookies and Other Information Collection Tools
What are cookies? A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information.
Duration of Cookies. We may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.
Why do we use them? Cookies help us improve the Site by providing us with information about which parts of the Site are most popular, enabling us to analyze technical and navigational information about the Site, and helping us to detect and prevent fraud. We also use cookies and other data collection tools, such as web beacons and pixels, to help improve your experience with the Site.
We may use third-party cookies, like Google Analytics, for example, which sets cookies on the Site to help analyze how users use the Site. If you would like to opt-out from the use of your information by Google Analytics, you may use Google Analytics’ opt-out browser add-on designed for this purpose.
How do I control cookies? Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet, or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking, or rejecting them may prevent access to some features available through the Site.
Web Beacons and Pixels
A web beacon/pixel is an HTML code snippet embedded in a website or email that collects information about user behaviors and interactions with the website or email.
As noted above, we may use web beacons and pixels both on certain aspects of the Site and in HTML-formatted email messages to you. These monitoring tools may be used for the purpose of, among other things, measuring the success of our marketing campaigns, compiling statistics about Site usage, and tracking the activities of users of the Site and email recipients.
2. Interest Based Advertising
We may collect information about your online activities on our Site to provide you with advertising about products tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our advertisements are served.
You may see certain advertisements on other websites because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through demographic, interest-based and contextual means. These partners track your online activities over time and across websites, including our Site, by collecting information through automated means, including through the use of third-party cookies, pixels, and web beacons. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. For example, we utilize certain of our advertising partners’ targeted advertising services to show you our advertisements on other websites based on your prior visits to our Site and other online activity.
Provided that a company participates in industry-developed programs designed to provide consumers choices about whether to receive targeted advertising, you may opt out of interest-based advertising generally through the Network Advertising Initiative website or by visiting http://www.aboutads.info/choices (web-based advertising) or http://www.aboutads.info/appchoices (for mobile advertising). To learn more, please visit the websites operated by the Network Advertising Initiative and Digital Advertising Alliance at www.networkadvertising.org/choices. Opting out does not mean that you will stop receiving advertisements from us. It means that you still stop receiving advertisements from us that have been targeted to you based on your visits and browsing activity across websites over time.
3. How Information is Used
- We may use the information we collect for any of the following purposes:
- to provide the Site to you and to improve the Site;
- to fulfil your requests, such as those related to payment;
- to create and manage your account with us;
- to operate and personalize the services we offer, and to give each user a more consistent and personalized experience when interacting with us;
- to personalize our advertising and marketing communications;
- If you sign up for our email list, to send you emails about services or offers that we think might be of interest to you;
- for customer service, security, to detect fraud or illegal activities, and for archival and backup purposes in connection with the provision of the Site;
- to communicate with you;
- For our business purposes, such as data analytics, audits, improving our services, identifying Site usage trends, and determining the effectiveness of our promotional campaigns;
- As we believe to be necessary or appropriate: (i) under applicable law; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities; (iv) to enforce this Privacy Policy and our Terms of Use; (v) to protect our operations or those of any of our affiliates; (vi) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.
4. Sharing of Information
- With Third Party Service Providers Performing Services on Our Behalf. We share your personal information with our service providers to perform the functions for which we engage them. For example, we may use third parties to host the Site or assist us in providing functionality on the Site, provide data analytics and research on the Site, send out emails about the Site and our services and to process payments.
- Through Tracking Technologies. We may share information collected through tracking technologies set on the Site with our website analytics and digital advertising service providers.
- For Legal Purposes. We also may share information that we collect from users as needed to enforce our rights, protect our property, or protect the rights, property, or safety of others, or as needed to support external auditing, compliance, and corporate governance functions. We will disclose personal information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. We may also share personal information as required to pursue available remedies or limit damages we may sustain.
- Changes of Control. We reserve the right to transfer or assign the information that we have collected from users in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
Casella does not share your personal information with third parties for those third parties’ direct marketing purposes.
5. Links to External Websites and Online Services
Our Site may contain links to third-party websites and online services. Any access to and use of such third-party websites or online services is not governed by this Privacy Policy but is instead governed by the privacy policies of those third-party websites or online services, and we are not responsible for the information practices of such third-party websites or online services.
6. Social Media
Some aspects of the Site may allow you to interface with social media, such as Facebook, Instagram, LinkedIn, and YouTube. We will attempt to identify these aspects of the Site to you, for example, by identifying them with the applicable third-party logos or trade names. By using these interfaces, you will allow us to access information about you from those other online services, including information and other content that you submit to those online services. If you interface with the Site through your social media account, we may contact you or enable you to share your experience and content via your social media account, which information may be publicly viewed by other users of those services. For a description on how such social media services and other third-party platforms, plug-ins, integrations, and applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings with that service or platform.
7. Your Rights and Choices
You may choose to stop receiving our marketing emails by following the unsubscribe instructions included in such emails, updating your communications preferences in your account on the Site or contacting us at feedback@casella.com.
You may change any of your personal information in your account by editing your profile within your account or by contacting us at feedback@casella.com.
8. Security Used & Retention of Personal Information
Casella uses reasonable security measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition, or misuse of personal information. However, please note that no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. It is your responsibility to protect the security of your login information.
We will retain your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulation.
9. Do Not Track
Our Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit www.donottrack.us.
10. Children
We do not knowingly collect or maintain personal information from any person under the age of 13. No parts of our Site are directed to or designed to attract anyone under the age of 13.
11. Nevada Residents
Under Nevada law, Casella does not sell your personal information. However, if you are a Nevada resident, you may submit a request that we not sell any personal information we have collected about you by contacting us at feedback@casella.com.
12. Questions / Contact Us
If you have any questions regarding this Privacy Policy, please contact us at:
13. Notification of Changes
Any changes to our Privacy Policy will be posted to this page so users are always aware of the information we collect and how we use it. Accordingly, please refer back to this Privacy Policy frequently as it may change.